Bootcamp and Courses

Welcome to the Courses page! Here you will find information about the various courses that Shawn McCastle is currently offering.

Bootcamp

Cost: $2000 | Modality: In-Person | Material: Include | Meeting: M-F | 5 Days | Time: 8AM to 5PM

"The Business Leader's Bootcamp: Essential Skills and Strategies" is a comprehensive course designed to equip participants with the knowledge and skills needed to succeed in today's fast-paced business environment. Based on the principles outlined in the books "The Personal MBA," "The Ten-day MBA," "Power: Why Some People Have It and Others Don’t," “Influence: The Psychology of Persuasion” and “Thinking, Fast and Slow”, this course covers a wide range of topics including leadership and management, strategic planning and decision-making, marketing and branding, financial management, operations and supply chain management, power and influence, persuasion and negotiation, creativity and innovation, and communication and presentation skills.

Throughout the course, participants will engage in interactive discussions, group activities, and case studies to develop a deep understanding of the concepts and strategies covered. They will also have the opportunity to apply these skills and strategies to real-world business situations and receive feedback from experienced instructors. Upon completion of the course, participants will be equipped with the knowledge and skills needed to excel as business leaders and drive their organizations to success.

Day 1:

Lesson 1: Introduction to the Personal MBA and the Ten-day MBA

• Overview of the concepts and frameworks covered in the personal MBA and the Ten-day MBA

• Setting goals and developing a personal development plan

Lesson 2: Leadership and management

• The role of leadership in organizations

• Different leadership styles and when to use them

• Managing teams and projects effectively

• Advanced concepts in leadership and management, such as emotional intelligence and servant leadership

Day 2:

Lesson 3: Strategic planning and decision-making

• Understanding the strategic planning process

• Analyzing and evaluating options using tools such as SWOT and PEST analysis

• Making effective decisions in complex situations

• Advanced concepts in strategic planning and decision-making, such as scenario planning and decision trees

Lesson 4: Marketing and branding

• The principles of marketing and branding

• Developing and implementing a marketing plan

• Building and maintaining a strong brand

• Advanced concepts in marketing and branding, such as customer segmentation and customer lifetime value

• The importance of customer centricity in business

Day 3:

Lesson 5: Financial management

• Understanding financial statements and ratios

• Managing cash flow and budgeting

• Making informed financial decisions

• Advanced concepts in financial management, such as risk management and valuation

Lesson 6: Operations and supply chain management

• Understanding the role of operations and supply chain management in organizations

• Managing and optimizing the flow of goods and services

• Leveraging technology and data to improve efficiency

• Advanced concepts in operations and supply chain management, such as lean manufacturing and agile supply chain

Day 4:

Lesson 7: Power and influence

• The concept of power and how it is acquired and maintained, as discussed in "Power: Why Some People Have It and Others Don’t"

• The use and abuse of power in organizations

• Building and using influence effectively

• Advanced concepts in power and influence, such as leadership power and the dark side of power

Lesson 8: Persuasion and negotiation

• The psychology of persuasion and how it can be applied in business, as discussed in "Influence: The Psychology of Persuasion"

• Preparing for and conducting successful negotiations

• Resolving conflicts and disputes

• Advanced concepts in persuasion and negotiation, such as ethical persuasion and distributive and integrative negotiation

Day 5:

Lesson 9: Creativity and innovation

• The role of creativity and innovation in business

• Techniques for generating and evaluating new ideas

• Implementing and managing innovation projects

• Advanced concepts in creativity and innovation, such as design thinking and open innovation

Lesson 10: Communication and presentation skills

• The importance of effective communication in business

• Developing and delivering clear and persuasive presentations

• Communicating effectively in writing and in person

• Advanced concepts in communication and presentation skills, such as storytelling and visual communication

Courses 

Navigating the Corporate Jungle: A Course Based on the Principles of "The 48 Laws of Power"

Cost: $3450 | Modality: In-Person | Material: Include | Meeting: Saturdays | 16 Weekends | Time: 8AM to 12PM

In this course, we will explore the principles outlined in Robert Greene's book "The 48 Laws of Power" and how they can be applied in the pursuit of gaining and maintaining power. We will discuss strategies for reputation management, concealment of intentions, and the strategic use of honesty and generosity. We will also explore the importance of action, the power of absence, and the use of fear as a means of control, as well as the importance of maintaining connections and relationships. Ethical considerations and strategies for navigating power dynamics will also be discussed. This course will involve a combination of lectures, discussions, and exercises to help you better understand and apply these principles in your own life.

Changing Your Life Through Purpose and Expectation

Cost: $3450 | Modality: In-Person | Material: Include | Meeting: Saturdays | 16 Weekends | Time: 1PM to 6PM

In this course, we will focus on the importance of mindset and attitude in personal growth and success. We will explore the seven principles of attitude and how they can impact our behavior and outcomes. We will also delve into the concept of accountability and strategies for overcoming challenges and being accountable. Decision making and motivation will be covered, as well as the importance of expectations and purpose in achieving success. We will also discuss the role of habits in shaping our actions and offer strategies for building good habits and breaking bad ones. Through lectures, discussions, and exercises, participants will have the opportunity to assess and improve their mindset, attitude, and habits to achieve their goals and lead a more fulfilling life.

Please check back for updates on additional course offerings. If you have any questions about these courses or would like to register, please contact Shawn at me at shawnmccastle.com. We look forward to helping you achieve your personal and professional goals!